How To Set Up Time On Page

Martin Freiwald

Sept 28, 2023

3 min read

What is 'Time on Page'?

In the context of Google Analytics, "time on page" or "time on each page" refers to the amount of time that a user spends on a specific page of a website before navigating away from it.

This metric is used to measure engagement and user behavior on a website, and can provide insights into which pages are most interesting or engaging for users. It's calculated by subtracting the time of the first hit of the page from the time of the last hit on the page.

Video Guide: Time On Page

Welcome to our video guide where we will explain the concept of "Time on Page" and provide effective techniques to enhance it.

How to Adjust 'Time on Page offers its users the flexibility to control the duration a visitor spends on their website. The system provides seven adjustable settings for paid traffic plans:

  • 5 Seconds
  • 10 Seconds
  • 30 Seconds
  • 1 Minute
  • 2 Minutes
  • 3 Minutes
  • 4 Minutes
  • 5 Minutes

These settings allow you to tailor the user experience on your site, enabling you to guide visitor behavior and engagement in a way that aligns with your website's goals.

Recommended 'Time on Page' Settings

While the ideal 'Time on Page' can vary based on the nature of your website and its content, most websites benefit most from a 'Time on Page' setting of 60 or 120 seconds. This duration allows visitors ample time to engage with your content without overextending their stay.

However, it's crucial to note that a 5-second 'Time on Page' setting is not recommended if your goal is to improve your Search Engine Rankings. Such a short duration may not provide users with enough time to engage with your content, potentially leading to a higher bounce rate.

About The Author

Martin Freiwald Profile Image

Martin Freiwald is the CEO of Traffic Bot, a leading digital marketing agency specializing in driving organic traffic and converting leads into loyal customers. With over a decade of experience in the industry, Martin is passionate about helping businesses grow their online presence and achieve their marketing goals.

An expert in SEO, content marketing, and customer acquisition strategies, Martin has been featured in numerous industry publications and podcasts. He believes in the power of data-driven decision-making and is committed to delivering actionable insights for businesses of all sizes.