How To Setup Social Website Traffic

Martin Freiwald

Sept 28, 2023

6 min read

Understanding Social Traffic

Social traffic refers to the visitors that arrive at your website via social media platforms such as Facebook, Instagram, and Twitter. These visitors can be directed to your site through shared links, ads, or promoted posts on social media. Additionally, social traffic can include visitors coming from other websites or blogs that have embedded social media share buttons.

The SEO Impact of Social Traffic

Social traffic can have an impact on search engine rankings because it can indicate to search engines that a website's content is popular and valuable to users.

When users share links to a website on social media platforms, it can signal to search engines that the website's content is being shared and engaged with by a large number of people. This can:

  • Increased visibility: Social traffic can increase the visibility of your website, leading to more traffic and better search engine rankings.
  • Backlinks: Social media platforms often allow users to share links to your website, which can create valuable backlinks that can improve your search engine rankings.
  • Social Signals: Google and other search engines take social signals, such as likes and shares, into account when ranking websites. This means that having a strong social media presence can improve your search engine rankings.
  • Audience engagement: Social media can help you engage with your audience, which can lead to higher click-through rates and better search engine rankings.
  • Branding: A strong social media presence can help establish your brand and make it more recognizable to search engines, which can improve your search engine rankings.
  • Audience targeting: Social media platforms allow you to target specific audiences, which can help you increase your website's visibility and improve your search engine rankings.
  • Long-term investment: Building a strong social media traffic source takes time and effort, but the benefits can be long-lasting and can help you achieve better search engine rankings in the long run.

How to Set Up Social Traffic

In your project's settings, navigate to the "Traffic Source" dropdown menu and select "Social". Then, enter the links from your social media profiles or pages into the designated field below.

Screenshot from user panel with Traffic Type set to Social.





It's important to note that you should not use links from the main pages of social media platforms, such as Instead, use links from specific posts, articles, groups, business pages, or other pages on the social media platform in order to accurately track social traffic.

About The Author

Martin Freiwald Profile Image

Martin Freiwald is the CEO of Traffic Bot, a leading digital marketing agency specializing in driving organic traffic and converting leads into loyal customers. With over a decade of experience in the industry, Martin is passionate about helping businesses grow their online presence and achieve their marketing goals.

An expert in SEO, content marketing, and customer acquisition strategies, Martin has been featured in numerous industry publications and podcasts. He believes in the power of data-driven decision-making and is committed to delivering actionable insights for businesses of all sizes.