How to Set Up Navigation Funnels

Martin Freiwald

Sept 28, 2023

3 min read

What are Navigation Funnels?

Our Navigation funnel tool is a powerful feature allowing you to navigate your website visitors through your website. A typical use case might involve tracking a user's journey from the landing page, through product selection and shopping cart, to final checkout.

How to Set Up Navigation Funnels?

Setting up Navigation Funnels for your website or mobile app traffic is a straightforward process. Here's a step-by-step guide:

1. Log into your account

First, you'll need to log into your account on the TrafficBot website. If you don't have an account yet, consider signing up to access our suite of tools and features. Register here!

2. Access project settings:

Once you're logged in, navigate to your project's settings. Those are found in the Project Dashboard or main menu of your account.

3. Define your funnel steps:

Locate the Traffic Navigation section: Within the project settings, you should find a section titled 'Traffic Navigation'. This is where you'll set up your navigation funnels.

4. Define your funnel steps:

In the Traffic Navigation section, you can specify up to 11 steps or 'clicks' that you want to sent traffic to. These steps can correspond to the user behaviour that you have been monitoring in your Google Analytics account. For example, this might include the landing page, a product page, the shopping cart page, and the checkout page.


To unlock all 11 Navigation funnels, you need to upgrade or buy an ultimate economy or professional traffic plan.

Navigation Panel

Updated screenshot of user panel with clear annotations on Navigation Settings

Remember, the more detailed and specific your steps are, the more useful your navigation funnel data will be in understanding your users' behavior and improving their experience.

About The Author

Martin Freiwald Profile Image

Martin Freiwald is the CEO of Traffic Bot, a leading digital marketing agency specializing in driving organic traffic and converting leads into loyal customers. With over a decade of experience in the industry, Martin is passionate about helping businesses grow their online presence and achieve their marketing goals.

An expert in SEO, content marketing, and customer acquisition strategies, Martin has been featured in numerous industry publications and podcasts. He believes in the power of data-driven decision-making and is committed to delivering actionable insights for businesses of all sizes.