How To Setup Direct Website Traffic

Martin Freiwald

Sept 28, 2023

2 min read


Direct traffic is often overlooked in the realm of digital marketing, yet it plays a crucial role in brand recognition and SEO. This article aims to demystify direct traffic and provide a step-by-step guide on how to set up direct traffic in your project's settings effectively for your website.

What is Direct Traffic?

Direct traffic refers to visits to your website where the user has not arrived through any other source such as a search engine or a hyperlink from another site. This usually happens when a user types your URL directly into the browser or accesses your site via a bookmark.

Why Direct Traffic Matters

Direct traffic is a strong indicator of brand recognition and loyalty. When users go directly to your website, it often means they are already familiar with your brand or have had a positive experience with your site. Moreover, search engines like Google consider direct traffic as a positive ranking signal, which can improve your website's SEO.

How to Set Up Direct Traffic

To switch your traffic source to 'Direct,' navigate to your project settings and locate the 'Traffic Type' section. Within this section, you'll find a dropdown menu. Select the first option labeled 'Direct,' as illustrated in the screenshot below.

Screenshot from User Panel with Traffic Type set to Direct.

About The Author

Martin Freiwald Profile Image

Martin Freiwald is the CEO of Traffic Bot, a leading digital marketing agency specializing in driving organic traffic and converting leads into loyal customers. With over a decade of experience in the industry, Martin is passionate about helping businesses grow their online presence and achieve their marketing goals.

An expert in SEO, content marketing, and customer acquisition strategies, Martin has been featured in numerous industry publications and podcasts. He believes in the power of data-driven decision-making and is committed to delivering actionable insights for businesses of all sizes.