Referral Traffic

Last Updated: 3 February 2023

1. Definition

Referral traffic refers to the visitors that come to a website from a link on another website. These links can be in the form of a text link, banner, or button. Referral traffic is a powerful type of website traffic because it indicates that other websites are linking to your website and think it is valuable.

Our traffic can signal to search engines that your website has valuable content and can boost your search engine rankings. Additionally, referral traffic can provide a source of revenue for a website if the linking website is a part of an affiliate program or other monetization strategy.

2. Referral Traffic & Search Engine Rankings

Referral traffic is essential for search engine rankings because it is a sign that other websites consider your content valuable. A website links to your site, essentially endorsing and recommending your content to its visitors. Search engines take this as a sign that your content is high quality and relevant to users. This is because search engines use backlinks as a critical factor in determining a website's ranking.


Referral traffic can also help increase your website's visibility and bring in more targeted visitors, which can also help boost your rankings.

3. Best Referral Traffic Settings

To increase the credibility and authenticity of your backlinks, it's recommended to identify the existing backlinks that you already have and redirect traffic from those sites to your website. This will showcase the validity of your backlinks to search engines and visitors.

A screenshot from user settings showing how to add referral traffic to the project.

However, relying on bot traffic from arbitrary sites will not enhance your ranking. The best practice is to acquire backlinks from natural sources. In case you don't have any backlinks, it's recommended to consider utilizing organic or direct traffic instead.

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