Direct Traffic

Last Updated: 10 February 2023

1. What is Direct Traffic??

Visitors who type the website's URL directly into their browser's address bar or click on a bookmark to access the site are referred to as direct website traffic. This traffic bypasses search engines and other referral sources, allowing users to access the site directly.

A high volume of direct website traffic can signify a strong brand and dedicated customer base, as it indicates that people are already familiar with the site and actively seeking it out.

In addition, measuring direct traffic is a valuable tool in determining the effectiveness of marketing campaigns and advertising efforts, as it clearly represents their direct impact on the site's traffic.

2. How to set it up?

Setting up direct traffic for your website traffic is a simple process that involves the following steps:

Log in to your account on the website and go to the project's settings.

Navigate to the Traffic Type Setting section.

Change Traffic Type to Direct

Screenshot from User Panel with Traffic Type set to Direct.

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